PRESS CONTACT: Jeunesse Yvonne
FOR IMMEDIATE RELEASE
SIGNED BY MCFLY LAUNCHES E-SHOP
“Cloudy Judgements” Summer 2013 Available Now
NEW YORK, NEW YORK AUGUST 1, 2013 – High-end streetwear brand, Signed By McFly, launches it’s e-shop today, making the Summer 2013 first collection, “Cloudy Judgements”, available for purchase on SignedByMcFly.com.
“Cloudy Judgements” is a concept inspired by dreams. Though sometimes vivid and lifelike, it is always hard to know the true meaning behind dreams. They are never as clear as reality, but cloudy. “Cloudy Judgements” is a testament to obtaining what you have always dreamed of by simply submerging yourself in the right environment and drawing energy off the right crowd. The slogan “More Dreams, Less Sleep” drives this collection in encouraging its wearer to dream big and remain persistent.
“Cloudy Judgements” is compiled of various summer looks that are bright and artistic, ranging from dreamy outer worlds to beautiful exploding skies. The collection is made up of four T-shirts and one tank top. The tank is 100% Cotton and comes in black and gray. One T-shirt is 100% Cotton and comes in both black and white while the other three T-shirts are an all over sublimated print made out of Poly-Cotton. Sizes range from XS-XL with a unisex, fashion-forward cut.
Signed By McFly was developed by McFly who has always been involved in fashion, having assisted and modeled for independent designers and written fashion editorials for Vapors NYC and DJ Bobby Trends’ website. Tired of working a regular 9-5 job with the fear of living a common, uniform life, McFly dedicated his time to chasing his dreams. Every piece in the “Cloudy Judgements” collection is inspired by his background and life experiences. The lookbook was built around the same concept. The first shoot embodied the struggle of taking public transportation and having to patiently wait for the next 2 train at Gun Hill Road. The second shoot shows two contrasting characters at the famous Keith Haring “Crack is Wack” handball court mural. The third shoot captures a couple enjoying themselves on a fun date at Playland while the fourth shoot features a simple luxury, admiring the city while walking the Brooklyn Bridge. The “Cloudy Judgements” lookbook can be viewed here: http://signedbymcfly.com/portfolio/lookbook/
Signed By McFly also has iPhone cases for purchase with more accessories to come in the future.
About Signed By McFly
Signed By McFly is a high-end streetwear brand, with every piece signed by McFly himself. Like signing a check, each item has been certified by McFly. All pieces are unisex, as fashion boundaries are a thing of the past. Sizes run from XS-XL. Shop Signed By McFly at the newly launched SignedByMcFly.com. Larger than life itself, McFly shares his dreams with the world.